Inspiring the Next-Generation of Events for an Event Software Company

Goal: Personalisation of the event experience

Traditional event planning processes drive significant end-user experiences. So, when our client wanted to leverage digital technologies to help marketers methodically plan events and deliver personalised experiences, we met this one-of-a-kind challenge head on and opened the exciting route to the next-generation of events.

Snapshot

Challenge: Slow and inflexible event planning processes; difficulty networking with peers

Solutions: Built and deployed a SaaS-based platform to streamline and automate event planning processes; integrated IoT capabilities to boost event management; applied AI and IoT for efficient and personalised networking opportunities

Benefits: Transformation of the event planning process into an agile, flexible, and personalised process; helping end-users forge new business partnerships and improved brand equity

Key Challenges

In today’s increasingly experience-driven economy, traditional events are destined to fail. They suffer from limited audience reach, high running costs and inconsistent outcomes which will eventually hurt the business reputation and weaken its market position. Our client was looking to solve a similar challenge. Existing event planning processes were legacy-driven, which made them overly complex and inflexible. Creating and delivering superior experiences was becoming more challenging. Our client sought to create a go-to solution to modernise workflows.

Business networking was a random and ineffective process, making it difficult for professionals to connect during events and resulted in poor customer experience.

Our Client

Our client is a leading UK-based event software company, which enables customers to build and publish their own branded native apps for events, exhibitions, conferences, venues, retailers, and membership organisations. The company is growing aggressively and pioneering digital solutions to help marketers change the face of event planning.

Our Solutions

We began by conducting a thorough analysis of our client’s existing enterprise architecture and it’s readiness to fully support the firm’s business objectives. Combining innovation with skills and foresight, we created a SaaS-based platform that facilitated smooth event planning by offering customers greater choice, flexibility, and intuitiveness. We integrated a range of functionalities to help effectively manage end-to-end event planning processes, including, but not limited to, speaker management and profiling, tracking of registrations and ticketing, creating custom badges, and scheduling push notifications to keep attendees posted.

Personalisation was the driving force behind every platform design feature. The newly designed platform empowers customers to tailor events to meet their specific business needs while resonating strongly with their target audiences. Attendees, on the other hand, benefit from quick and easy event registration processes and access to event information at their fingertips.

Our consultants leveraged the Internet of Things (IoT) technology to help our clients transform their event planning landscape. We integrated our client’s diverse business systems to streamline data flow and capture and enable easy-to-access insights on a single dashboard. The clients used Card Beacon Gateways for attendee tracking, Automated Check-In and Proximity Alerts for configuring arrivals, and Heatmaps for measuring event attendance.

An Artificial Intelligence-based event solution was also integrated into the platform to drive networking. This solution provides matchmaking recommendations to the event attendees based on their personal attributes and enables message exchange and in-event meeting arrangement and scheduling.

Business Benefits

  • Achieved first-mover advantage by pioneering an innovative, one-of-a-kind platform
  • Personalised event planning processes
  • Created new business partnerships and drive brand equity
  • Improved sales and ROI